This MVP failed.

We built Wowzers internally, intending to sell it commercially.
For over twelve months, Wowzers powered Wowzers' operations and those of its parent company and sister brands.

But it wasn't to be. The Wowzers project was axed in August 2023 owing to budget constraints. The tooling continues to be maintained and used internally but will not be developed further - at least for now. We'd like to thank our beta users and everyone who contributed.

We've left our website right as it was, should you be interested in learning more about Wowzers and the underlying technology behind it.

It's curtains for Wowzers. Learn More

Privacy Policy

(Last modified March 13, 2023)

What’s new?

This Privacy Policy replaces the previous version, dated December 2019. We rewrote our Privacy Policy to remove unnecessary legal jargon so that you don’t need to be a qualified Lawyer to understand it.


Wowzers’s mission is simple: to help tech companies and startups engineer extraordinary growth. We take your privacy seriously. When you use Wowzers, you trust us with your information. This Privacy Policy explains why and how we collect and store your data. It also describes how we protect your data, how you can adjust your preferences or have your data deleted. You must take time to read it carefully.

How to get in touch.

Please get in touch if you have any questions about this Privacy Policy or how we process and store your personal data. You can do so via the contact form on our website or by emailing For the purposes of the European Union Data Protection Act 1998, Wowzers Labs LTD is a ‘data controller,’ i.e., the company responsible for processing and storing your personal information.

Information that we collect.

Wowzers provides software technology, including tools to help you manage your business. This means we collect information about your app usage so we can provide you with the best possible service

When you visit our website, you are asked to accept and agree to our Terms of Service. We have no desire to infringe on your privacy while using our site or “Service” — as defined in our Terms of Service — and we will never provide your personal information to anyone else except as set out in this policy, our general terms, or if we sell our business in whole or in part. The information that Wowzers collects depends on how you use our Service and how you manage your privacy controls. The information we collect may include:

  • Type of devices you have, including OS and browser.
  • Where your devices are located based on IP.
  • Business name.
  • The occurrences of technical errors, your interactions with service features and your personal preferences.
  • Information about your internet service provider.

We use various technologies to collect and store this information, including cookies, pixel tags, and local storage, such as browser web storage or application data caches, databases and server logs. We collect this information when a Wowzers service on your device contacts our servers. (Your device periodically contacts Wowzers servers to provide the information required to operate the Service).

Information you provide to us.

When you create a Wowzers subscription, you provide us with personal information that includes your name, address and email. We also receive personal information when you contact us, send us feedback, complete customer surveys, and participate in promotional activities.

How we use your data.

We use the information that we collect for the following purposes:

  • Providing our services: such as processing tasks. We also use the information to manage your subscription, such as billing information.
  • Maintaining & improving our services: such as measuring performance and monitoring and preventing outages. We also use the information to learn and understand how our services are used, which allows us to further improve our services.
  • Communicating with you: We use the information we collect, such as your email address and usage data, to interact with you directly. We may notify you about any changes and improvements to our website and services or information that may be of interest or important to you. If you contact our support, we will use your information to help you resolve any issues you might face.
  • Protect Wowzers and our subscribers: We use the information to help improve the safety and reliability of our services. This includes detecting, preventing, and responding to fraud, abuse, security risks, and technical issues that could harm Wowzers and our members.
  • We will ask for your consent before using your information for a purpose that isn’t covered in this Privacy Policy.

Sharing your personal data.

We may also use the data you send to us to prepare user profiles. We do not pass on your personal data to any third parties except:

  • To enable you to receive information you have requested to be sent by post (we will disclose your address); or
  • To allow you to receive a paid-for service;
  • To Partner Companies to provide the service as indicated in the general Terms of Service.

Cookies and similar technologies.

We make our services simple, helpful, and reliable. We use various technologies to collect and store information when you visit or use a Wowzers service. This may include using cookies or similar technologies to identify your browser or device.

When you use our website and services, tiny traces of information about your visit are stored on your device. This information is stored in a small file called a “Cookie”. A Cookie does not contain a lot of information, but the information it contains is used during your visit or when using any of our software services. It allows us to recognise you and keep track of important settings you have made in the past. For example, it remembers that it is you who is visiting, so we can remember your password and not show information you indicated was not of interest.
Cookies can be used for:

  • Remembering a login name or settings.
  • Collecting information about how you use the product.
  • Storing temporary data (session Cookie).

We use our cookies to transfer information about the use of our website and services. As part of our service, we might include third-party Cookies like Google Analytics; however, we do not have control over how these Cookies behave. We only use trusted partners who respect your privacy and apply similar standards.

We show you a Cookies acceptance notification before using our services; by clicking agree, you agree we can use your information we gather via these cookies. When you use our website, you may refuse to accept cookies by activating the appropriate setting in your browser. However, when you do this, certain parts of the Wowzers Website and its services may not work correctly.

What choices do i have?

We offer transparency and control over your privacy and the information we collect. When you sign up for Wowzers, you can choose to opt-in to promotional emails. Once opted in, you can opt out at any time by clicking the unsubscribe link in the footer of all promotional emails.

Requesting a copy of your information on file.

You have the right to request an electronic copy of all the personal information that we hold by:

  • Putting your request in writing and sending it to us at Wowzers Labs Ltd, Fuel Tank Studio, B105, 8-12 Creekside, London, United Kingdom, SE8 3DX.
  • Including proof of your identity and address. (e.g., a copy of your driving licence or passport and a recent utility or credit card bill).

Correcting or changing your information.

You can ask us to correct any inaccuracies in your data free of charge by:

  • Putting your request in writing and sending it to us at Wowzers Labs Ltd, Fuel Tank Studio, B105, 8-12 Creekside, London, United Kingdom, SE8 3DX.
  • Providing us with your subscription and registration details.
  • Specifying the information that is incorrect and what it should be replaced with.

Deleting your account and information.

If you no longer wish to use Wowzers, you can request to delete your account. You can also request the deletion of all personal data that Wowzers holds on you.

When you request us to delete your data, we follow a deletion policy to ensure your data is safely removed from our system. Some information will need to be retained for a period for legitimate business requirements such as financial record-keeping, in situations where we must comply with legal or regulatory requirements, and to provide security and protect against fraud or abuse. For example, when Wowzers processes a payment for you or when you pay Wowzers, we’ll retain this data for as long as required for tax or accounting purposes.

We use technologies and tools to develop and deliver our service. Some of these may have automated secure backups that do not allow us to delete individual data from encrypted backups. However, in the rare event that we need to restore a backup, we will ensure your data is deleted.

How secure is my information?

We will use all reasonable technical and organisational measures to safeguard personal data. For example, access to your account is controlled by a password and username that are unique to you. We store your data on secure servers; we do not store payment details, and where payment details are transmitted to our partners for payment processing, they are sent via encrypted channels.

Transfer of data.

Data protection laws vary between countries. Regardless of where your information is processed, we apply the same protections described in this policy.

We are headquartered in London. By submitting your data and using the Wowzers website and service, you agree with this Privacy Policy and our Terms of Service. When you sign up to receive any of our services, we will not transfer your personal data to countries outside the European Union for storage or processing unless it is a recognised ‘safe harbour’ or we have in place suitable and adequate contractual terms to protect and safeguard your data in such other territory.

European Data Requirements.

Where the European Union data protection law GDPR applies to the processing of your information, we provide controls and processes as described in this policy to exercise your right to request access to, update, delete, restrict, export and object to the processing of your information. We process your data for the purposes described in this policy based on the following legal grounds:

1) With your consent.

For some specific parts of our service we ask for your permission to process your information. You have the right to withdraw your consent at any time. For example, we ask for your consent to provide you with personalised services like templates based on your personal information.

2) Pursuing your legitimate interests.

We process your information for our legitimate interests for a variety of purposes, including:

  • Providing, maintaining and improving our services to meet the needs of our subscribers.
  • Developing new products and features that are useful for our subscribers.
  • Understanding how customers use our services.
  • Customising our services to provide a better user experience.
  • Communicating with our customers to inform them about our services.
  • Providing advertising to make parts of our services freely available for subscribers.
  • Detecting, preventing or otherwise addressing fraud, abuse, security or technical issues.
  • Undertaking research that improves our services.
  • Fulfilling obligations to our partners.
  • Enforcing legal claims, including investigating potential violations of applicable Terms of Service.

3) Providing our services.

By using our services, you have agreed to enter into a contract. We process your information as part of this contract. For example, we process your payment information when you buy a Wowzers subscription.

4) Complying with legal obligations.

There are legal obligations for processing personal information. For example, when we have to comply with an enforceable governmental request.

Changes to our Privacy Policy.

We may change this Privacy Policy from time to time. We will always notify you when we have updated our Privacy Policy, and seek permission before using your information for any purpose not covered in this Privacy Policy.